My name is Marco Favre, I started running this blog in the fall of 2015 in order to share my passion for digital analytics with the blogosphere. If you are reading this blog, you probably have Google Analytics or some other similar tool installed on your website. And chances are you've already experienced the feeling that those huge amounts of data you read in your reports don't tell much of a story. If that's the case, I hope this blog can help you transform some of that endless flow of information into meaningful insights and conclusions. Because web metrics alone are like notes without music, or words without meaning.

Enjoy the read...

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