More Than Just Data

Web Analytics Blog

Think of your favourite football, basketball or hockey team. You love them as a whole don't you? Because they form a team, and because the sum of their talents is greater than their isolated individual performances. However, if you look closely at your number one team, you'll notice that not all of the team members contribute in the same way to scoring goals. 

Now think of your favourite team's players as individual pages of a website. Wouldn't you be interested in knowing what player makes the highest amount of assists, the highest number of contributions to scoring goals? Much in the same way as a performance chart would help a coach spot his most valuable players, Google Analytics uses Page Value to let you know which page is contributing the most to your website's sales funnel.  

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The most common reason for measuring a form’s input fields through a web analytics tool is to identify which fields are causing your anal skin tags traffic to exit your website before completing the conversion process. Users might be discouraged to continue filling out the form due to certain fields not displaying properly, or because certain fields imply privacy issues by requesting sensitive data.

However, there are other reasons for tracking your landing page’s input fields. Accurate bounce rate measurement is a metrics that is too often neglected by web marketing professionals, and that could be easily achieved by tracking your form’s input fields.

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That's it, you've signed a new juicy agreement with a partner site, traffic is flowing towards your website, your boss is all happy... and so are you. Problem is, your schedule is overbooked, and you don't really have the time to log on to Google Analytics on a daily basis to make sure everything is ok. So you decide to trust that new partner website to keep bringing the amount of traffic you agreed on, while you go on with your busy schedule and get your mind off Google Analytics for the whole week. You log on to your Google Analytics account one week later, only to find that your brand new partner site has suddenly stopped generating traffic. You're now left with an embarrassing gap in your monthly reports, and with the difficult task of explaining what happened to your boss.

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